OUR CLIENTS
THE CLIENT EXPERIENCE​
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As a Pillar client, you will be paired with our passionate and well-trained student volunteers (known as Project Leaders) for the course of our 10-week project. Your Project Leaders will collaborate in small teams of 2-3 and will commit a minimum of 3-4 hours per week to support you with overcoming your organisations social media obstacles.
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Before the project cycle begins, a Project Manager with work alongside you to uncover what specific type of social media assistance your organisation requires; further aligning you with Project Leaders whose skills and interests best suit your needs.
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Pillar works to provide an array of digital marketing solutions, including the following:
Strategy Creation
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Auditing social media platforms to determine key areas of improvement
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Developing social media goals and objectives
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Designing methods to achieve these goals and objectives
Engagement Analysis
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In-depth data analytics of audience engagement levels across various social media platforms
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Conducting market research to identify challenges and potential opportunities
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Formulating strategic/content recommendations to improve engagement levels and suggesting 3rd party platforms to simplify future engagement analysis’ for your team
Content Creation
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Developing written content including articles and social media captions
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Designing visual content that aligns with your brands guidelines
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Creating brand guidelines and visual content that aligns with your brands identity and target audience
Campaign / Platform Launch
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Developing a strategic plan from ideation to implementation
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Creating a content bank and/or templates that align with your organisation’s core messaging and aims
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Recommending key metrics to measure campaign/platform success